Masoud Mazaheri-Asadi

Internationally renowned Persian rug expert Masoud Mazaheri founded Bakhtiyar in the UK in 1992 following a long family tradition and becoming the 3rd generation in the Persian rug trade.

Spend time with Masoud Mazaheri-Asadi and you will quickly discover his passion and love for the craftsmanship of the rugs he sources. A specialist in the field and third generation in the trade, he advises auction houses, insurance firms and institutions to identify and value Persian rugs and carpets. As an authoritative figure within the industry, Masoud is often invited to share his expertise and insider knowledge with media outlets such as the BBC World Service to discuss the ever-changing market. Traveling frequently to source and commission pieces, he sees each as a unique work of art; the weavers spending innumerable hours and often years to hand-knot and complete each.

Eleanor Mazaheri-Asadi

The heartbeat that keeps Bakhtiyar running, Eleanor is our Head of Operations and an integral part of the background and day to day runnings of Bakhtiyar, but we think she may be more famous for her delicious Persian feasts that she puts on at our Dorset exhibitions!

Koroush Mazaheri-Asadi

Following in the family tradition Koroush will be the 4th generation in the family business. Looking to continue to grow and expand the business whilst learning about the ever expanding world of Persian rugs.

After taking a few years out to hone his skill in marketing working with the likes of Jack Wills, Tech Will Save Us, Stanley Gibbons & Baldwins Koroush is now relaying those practises into Bakhtiyar's marketing presence online and offline.